Blog
Ideas, lessons and practical guidance on B2B commerce, product data, automation and growing beyond your home market.
Exporting used to mean boots on the ground: a local subsidiary, a warehouse lease, a sales team hired in-market before a single order shipped. E-commerce changes that math. It won't replace every element of an export strategy, but for a growing number of manufacturers, distributors, and retailers, it's the lowest-risk way to find out whether a new market is worth pursuing at all.
B2B commerce has quietly outgrown its old playbook. The shift isn't coming — it's already underway, driven by a simple fact: the people placing B2B orders are the same people who order groceries, book flights, and track packages in their personal lives. They're bringing those expectations to work with them.
For more than 25 years, our team — first as the agency David&Goliath, now as HeroShop® — has been building web experiences, brand identities, and commerce platforms for manufacturers, distributors, and retailers. Over more than 12,000 projects and 300+ clients, we kept running into the same three walls, no matter the industry or the size of the business.