Industries · Healthcare Products
B2B E-Commerce Platform for Healthcare Products and Medical Supplies
A commerce platform for medical supplies, equipment and healthcare apparel — B2B and B2C, on one system.
The Main Challenges in Healthcare Products
Complex multi-market operations with different languages, currencies and units of measure
B2B and B2C sold side by side, each with its own rules and pricing
Access levels and catalog content that must be filtered by user role and region
Other Challenges in the Industry
Distributors of medical equipment, supplies and apparel need technology that keeps up with regulated, organization-driven buying.
- Different checkout processes required for each vertical and customer category
- Product approval workflows controlled by the buying organization
- Multiple price lists and negotiated contract pricing to maintain
- Government calls for tender handled outside the commerce system
- Inventory and restocking dates not visible to professional buyers
- Customer service teams absorbing thousands of hours of order assistance
- Manual accounts receivable and no marketing automation
A tailored solution for healthcare products.
Order flows that adapt exactly to each customer category, synced with your internal systems and automating your manual processes — 100% native, fully managed, with a dedicated team.
Access Levels & Organization-Based Ordering
Every buyer sees only the products, prices and formats their organization allows.
Customized access levels for buyers, managers and administrators
Organization-based ordering with approval by the buying company
Filtered content and catalogs by user role and region
Multi-Market, Multilingual Commerce
Serve several markets and verticals — each with its own checkout — from one backend.
Multi-platform, multi-currency and multi-unit commerce
Multilingual sites for a global professional customer base
B2B and B2C in a single backend
Different checkout flows by market and vertical
Pricing, Approvals & Public Tenders
Contract pricing and institutional buying rules handled automatically.
Multiple price lists and negotiated contract prices
Product approval by company before buyers can order
Government calls for tender managed in the platform
Inventory & Product Discovery
Professional buyers find the right item fast and know exactly when it ships.
Inventory management across warehouses in real time
Restocking dates shown directly on the product
Product discovery with advanced search and filters
Split deliveries and back-order handling
Other Key Features
For your users and administrators, on a single platform.
Integration and sync with your internal systems, including Microsoft 365
Automated accounts receivable and online payments
Automated returns and exchanges (B2B and B2C)
Performance, sales and customer trend tracking
Loyalty and referral programs
Digital marketing automation
Results in the Healthcare Industry
Two healthcare businesses that modernized their commerce with HeroShop.
“HeroShop® allowed us to develop our B2B and B2C sites faster and with the same features as a leading ecommerce platform. With their help, we were able to create a fully functional B2B ecommerce site that our independent retailers adopted to place all their orders, saving our customer service team thousands of hours of unneeded assistance.”
“HeroShop® allowed us to create a B2B e-commerce site whose functionalities and order flows adapt exactly to the needs of our different customer categories. We stand out from the competition in a way that is difficult to imitate!”
Built on Experience
HeroShop was born out of the experience and the needs identified by our agency, with a multidisciplinary team behind it.
10,000+
successful projects
300+
satisfied clients
20+
international awards
25+
years of experience
Common questions
Straight answers to what buyers ask us most.
- Can HeroShop serve institutional healthcare accounts?
- Yes. Clinics, hospitals and group purchasing organizations get their own catalog, contract pricing, user roles and approval workflows, with regulated product documentation attached to each item and synchronized from your internal systems.
- Does HeroShop connect to my ERP and accounting system?
- Yes. HeroShop is built around a data hub with native synchronizations to ERP, accounting, POS, PIM and marketplace systems. Orders, customers, products, prices and inventory move both ways automatically, so your teams stop re-entering the same data in two systems.
- Can HeroShop run B2B wholesale and B2C retail from one catalog?
- Yes. B2B, B2C and D2C run on a single platform, one product catalog and one inventory. Each audience gets its own storefront, pricing rules and content, while your team manages products, media and stock in one place.
- Does the platform support multiple currencies, languages and brands?
- Yes. HeroShop is multi-site, multi-brand, multi-region, multilingual and multi-currency by design. You can operate several stores and markets, in English and French, from one administration with localized catalogs, prices and content.
- How are customer-specific prices and agreements handled?
- Through multiple price lists and special agreements applied per client, group or organization. Buyers sign in and see their negotiated pricing, their assigned catalog and their order history, with approval levels and roles reflecting their internal structure.
Curious how we can modernize your e-commerce ecosystem?
Let's talk!