Case Study · White Cross
RevolutionizingHealthcare Apparel
How White Cross enhanced efficiency and customer satisfaction.
White Cross
White Cross is a renowned provider of high-quality healthcare apparel, specializing in scrubs that are as exceptional as the professionals who wear them. Founded in the early 20th century by dressmaking experts Sam and Rahme Ganthous Lutfy, White Cross is known for flattering fits, premium materials, and superior craftsmanship.
The Challenge
Turning operational complexity into a better customer experience.
White Cross needed to simplify a global, multi-platform commerce operation supporting multiple languages, currencies, units, and regions. The team also had to manage B2B and B2C from one system, tailor access and content by role and region, improve product discovery and inventory visibility, launch loyalty and marketing programs, and connect its commerce experience with Microsoft 365.
Our Solution
A platform designed around White Cross's business.
HeroShop brought the company’s B2B and B2C operations together in a connected commerce environment, improving customer self-service while reducing the operational work required from internal teams.
75%
B2B Platform Adoption Rate
Multi-platform and multi-region
One connected operation across markets, currencies, and units.
Multilingual commerce
Localized experiences for a global customer base.
B2B and B2C in one backend
Distinct buying journeys managed from one place.
Role-based access and content
Catalogs and content filtered by user and region.
Advanced product discovery
Faster search and filtering across the catalog.
Inventory and restocking dates
More useful availability information for every buyer.
Loyalty program
A new loyalty experience built into commerce.
Marketing and Microsoft 365
Automation supported by connected internal tools.
The Result
“HeroShop® allowed us to develop our B2B and B2C sites faster and with the same features as a leading ecommerce platform. With their help, we were able to create a fully functional B2B ecommerce site that our independent retailers adopted to place all their orders, saving our customer service team thousands of hours of unneeded assistance.”
Independent retailers adopted the new B2B site for all their orders, giving customers more autonomy and saving the customer service team thousands of hours of assistance.
