Case Study · J. Gérard Fortin & Associés
Insuringa Seamless Experience
J. Gérard Fortin & Associés Inc.’s digital commerce evolution.
J. Gérard Fortin & Associés
Since 1936, J. Gérard Fortin & Associés Inc. has been a trusted family-run business for insurance needs in Québec. Led by four generations of the Fortin family, the company is known for fast, efficient, and personalized service.
The Challenge
Giving a family insurance team full control of its online experience.
The company wanted to strengthen its online presence through simpler content management, tailored user experiences, and direct access to estimators and insurance sales tools. Its team needed control over pages, sections, and menus, plus personalized banners and journeys that could respond to each visitor’s needs and simplify purchasing.
Our Solution
A platform designed around J. Gérard Fortin's business.
HeroShop gave the team a flexible content and experience layer, combining self-managed website content with personalization and integrated sales tools for a clearer, more useful client journey.
4
Generations of Family Service
Flexible content management
Pages, sections, and menus managed efficiently by the team.
Client-based banners
Relevant banner content personalized for each audience.
Customized user experience
Journeys tailored to visitor needs and preferences.
Estimators and sales tools
Insurance tools integrated directly into the website.
The Result
HeroShop streamlined content management, personalized user experiences, and brought sales tools into one online platform. The result was a clearer, more efficient experience capable of serving the company’s diverse client needs.
