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White Cross
White Cross is a renowned provider of high-quality healthcare apparel, specializing in scrubs that are as exceptional as the professionals who wear them. Founded in the early 20th century by dressmaking experts Sam and Rahme Ganthous Lutfy, White Cross has maintained a reputation for offering garments that boast flattering fits, premium materials, and superior craftsmanship.
The Challenge
White Cross faced several challenges in managing their e-commerce operations efficiently. They struggled with the complexity of multi-platform operations, including the need to support multiple languages, currencies, and units for their global customer base. Additionally, managing both B2B and B2C operations was a significant challenge. White Cross also required customized access levels and filtered content based on user roles and regions, along with efficient inventory management, enhanced product discovery, implementation of a loyalty program, digital marketing automation, and seamless integration with Microsoft 365.
Our Solution
Our commerce solution successfully addressed these challenges, optimizing White Cross’s commerce operations and providing a superior shopping experience for their customers while improving internal efficiency and productivity.
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Multi-platform, multilingual, multi-currency, multi-unit -
B2B & B2C in a single backend -
Multi-region with access levels and filtered content -
Product discovery with advanced search & filters -
Inventory management with restocking dates -
Implementation of a new Loyalty program -
Digital marketing automation -
Microsoft 365 integration
The Result
"HeroShop® allowed us to develop our B2B and B2C sites faster and with the same features as a leading ecommerce platform. With their help, we were able to create a fully functional B2B ecommerce site that our independent retailers adopted to place all their orders, saving our customer service team thousands of hours of unneeded assistance."
— Mark Lutfy. VP of Sales, White Cross.
