Case Study > J. Gérard Fortin & Associés
Insuring a Seamless Experience


J. Gérard Fortin & Associés Inc.’s E-commerce Evolution


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J. Gérard Fortin & Associés
Since 1936, J. Gérard Fortin & Associés Inc. has been a trusted family-run business for all insurance needs in Québec. With four generations of Fortins leading the way, the company prides itself on delivering fast, efficient, and personalized service to clients.
The Challenge
J. Gérard Fortin & Associés Inc. aimed to enhance their online presence by streamlining content management, customizing user experiences, and providing easy access to estimators and insurance sales tools directly on their website. They sought a solution that would allow them to efficiently manage website content, including pages, sections, and menus, while also personalizing banners based on the client for a more engaging experience. Additionally, they wanted to tailor the website to the unique needs and preferences of each visitor, improving overall satisfaction, and simplifying the purchasing process with integrated estimators and sales tools.
Our Solution
With our commerce solution, J. Gérard Fortin & Associés Inc. successfully achieved these objectives, enhancing their online presence and providing customers with a more personalized and efficient experience.
  • Content management, pages, sections, menus
  • Banner customization based on the client
  • User experience customization
  • Estimators and insurance sales tool
The Result
HeroShop® has the ability to streamline content management, personalize user experiences, and provide integrated sales tools directly on the website. The result for J. Gérard Fortin & Associés Inc. was a more streamlined and user-friendly online platform that met the diverse needs of their clients, solidifying the company’s position as a leader in the